Will Driving Leads From Social Media Ever Rule the World?

INTRODUCTION 

For most B2B companies, generating leads is key in attracting and maintaining consumer interest. According to B2B Magazine, 59% of these perceive lead generation their most difficult challenge to overcome regarding online marketing strategies. To optimize their lead generation, these marketers are looking into new ways of driving leads, especially through social media. Social media in itself does not generate direct sales, but it attracts prospective customers that you can eventually lead on to a sale when determined “sales ready” through a stratergy social selling. To successfully derive leads through social media, follow the 5 easy steps below to obtain the best results possible:

• 1. Have clearly established objectives
• 2. Define your customer
• 3. Organize your campaigns
• 4. Transitioning to sales
• 5. Evaluate your success and… repeat!

Have clearly established objectives

Before engaging with social media, understand how this can be appropriately used to benefit your company. Referring to Key Performance Indicators (KPI’s) to evaluate the success of your social media use is necessary to see whether or not you are optimizing its performance.

Define your customer

Profiling in order to define your buyers is necessary to better understand their needs and desires, consequently allowing you to easily respond to them. Profiling further permits you to construct a target audience that you may focus on to increase prospective customers and eventually sales

Organize your campaigns

By understanding the needs of your target customers, you can construct offers that will be most attractive to them specifically. Setting up campaigns upon your social media platforms will circulate information and anticipation regarding these offers, and maintain your prospects’ interest. Because campaigns on social media commonly run for a short period of time, the possibility of running several at the same time gives you the opportunity to reach out to many more target audiences.

The process of transitioning from leads to sales is a difficult process that may result in losing prospects, so keep the following in mind to make it successful:

• Self- qualifying through obtaining forms from customers allows you to identify your customers as “sales-ready” or not.
• Implementing a self-serve purchase process avoids you from having to confer with an entire sales team and makes you fully in charge of the new sale’s revenue.
• Using a lead score system allows you to determine the threshold at which you will convert leads to a sales via your sales team.
• Lead qualifiers in the form of a traditional checklist are a more humane approach that may prove useful in determining the “sales-readiness” of your prospect.

Evaluate your success and… repeat!

Once you have completed this process, evaluate how successful your use of social media has been in driving new leads. A detailed evaluation will point to eventual improvements you could make to optimise your lead effectiveness. After building on a strategy to improve your use of social media, get ready to start over and generate new leads and get those sales going! Start Driving Leads From Social Media like Bet Safe  get a social selling plan in place today. 

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