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We combine a deep understanding of technology with insight about your business to drive powerful solutions that deliver results.

CHARLES MCKAY
Founder

We are real people, who care and are driven towards long-term business partnerships. We understand technology and use it to develop, measure and grow your business. We do what we say, practice what we preach.

On the right the CEO of HubSpot Brian Halligan and Charles Mckay CEO of Synx. 

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Synx HubSpot Onboarding and Implementation Compared to HubSpot’s

HubSpot is an incredible tool with many bells and whistles, which inevitably means it can have a steep learning curve and why onboarding services are now a requirement for new Professional and Enterprise HubSpot customers. 


There are two options customers can choose from when it comes to onboarding  — onboard with HubSpot or through a certified HubSpot Solutions Partner Agency, like Synx. 


Both onboarding services will get you where you need to go and to be successful with the tool to gain a good return on investment. (Given you select an solution partner who is invested in your business rather than strictly theirs.) Yet, what route you choose is dependent on your organisation and your needs.


If you’re a smaller team or need help with strategy, guidance, AND technical implementation over advice, we recommend going with an agency partner. If you’re looking for more guidance or consultation instead of execution, then we suggest choosing HubSpot’s onboarding services. As we said, it’s dependent on your budget, needs, and goals. 


Below we break down phases of onboarding you can expect when you choose Synx

as your HubSpot onboarding and implementation agency partner. 


Of course, this varies depending on what version of HubSpot you buy and if you’re implementing more than one hub (i.e. HubSpot Marketing, HubSpot Sales, HubSpot Service, HubSpot CMS, or the Growth Suite), however, we follow a similar approach for each one.

When can I expect onboarding to be complete?

For clients who are onboarding with the Growth Suite or both the Sales and Marketing hub, we typically allow for five months in our onboarding process. 


Our five-month time period does not mean you won’t be using the platform until the end of those five months, but we do bake in time for additional support and fine-tuning. Most of our clients are up and running within the system by the 8-week mark in some capacity


Our onboarding process breaks down into three parts,  strategy development and implementation, then support and training and if you have the appetite we can look to optimize more. 

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Strategy Development

During strategy development, we get to know you and your business on a deep level. We unpack your customer journey at every level — from an unknown prospect or lead to becoming an enthusiast of your business. 


How we do this is by hosting an interactive workshop, for both sales and marketing, to go through your buyer personas, your current process and key milestones throughout, to pinpoint your friction points and how you can perform your job more effectively. 


These workshops typically happen over a series of days and will be time-intensive. Still, they are critical to helping us determine how best we can set up HubSpot for your organisation to achieve your goals. 


Once we have had these workshops, we then take that information and put together a strategy for you and your team to attract and manage leads within HubSpot. We will define the sales process, automation and tasks to set up, key definitions and stages, potential lead nurturing workflows, and more. 

Implementation

The next phase of our onboarding process is the actual implementation of the strategy within HubSpot. In this step, we dive into the tool and set up everything we put together after you’ve agreed upon it, of course. 


There are two components to this. One is more technical that involves setting up your domains, connecting your inbox and calendar to the system, adding in HubSpot’s tracking code to your website, replacing forms, developing templates, plus much more. A lot of this we do before we reach this phase, but since it falls under configuration, we put it in this bucket. 


The next piece is getting your portal ready with the things we decided on like: 

  • Lead statuses and lifecycle stages and definitions
  • Email and landing page templates 
  • Custom properties for contacts, companies, and deals 
  • Sales pipelines
  • Sales and marketing automation 
  • Reporting dashboards 
  • Systems integration 

Once we have everything ready to go, we will spend time on training you how to use your shiny new tool. After that, it’s off to the races for you and your time! Like we said earlier, we’ll be here if you need us and we’re ready to fix or change anything you noticed that could be improved. 


Get in touch with us today to discuss how we can help you get started with HubSpot!

 

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Synx Big Moments

It was September 2015. Synx had just become a HubSpot partner and Charles was embarking on an event in Boston called Inbound. We were clientless and I was still figuring out what I was doing. But what I did have was a vision...

 

Read our Reviews on HubSpot’s Agency Directory See how we reank in the top digital agencys in Melbourne Synx is running on the EOS framework and over 80% health

 

We are proud to be one of only two Diamond HubSpot Solution Providers in Australia, and the #1 rated

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2015
Charles discovered HubSpot in 2014 and was an early adopter of the tech in Australia. Recognising not only the market’s need for simple, effective martech solutions, but also the appeal of HubSpot’s customer-focused usability, Charles saw HubSpot as the perfect fit for Synx. In 2015, Synx was born.
2016
Synx achieves HubSpot Platinum agency status in record speed.
2017
Thrilled to meet and connect with CEO of HubSpot, one on one -- see above :)
2018
Synx adopts the EOS methodology to drive processes for the business.
2018
With a focus on long-term partnerships with like-minded clients, Synx is proud to achieve HubSpot Diamond Status, breaking more records along the way.
2019
Synx ranked #1 digital agency by HubSpot in Melbourne. Synx team is growing sustainability
2020
Synx opens our second office in Byron Bay to service to the north east regions of Australia.
2020
Synx Takes out HubSpot Customer-first award

Synx Model

HOW WE WORK

A closed-loop ecosystem of innovative technology partners working together to drive business results.

By providing our customers with the top integrated platforms, we offer a turnkey solution for streamlining their marketing and sales efforts, providing increased visibility throughout their funnel and higher return on investment.
HUBSPOT
Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”
DATABOX
Databox pulls all your data into one place, so you can track performance and discover insights in real-time.
HOTJAR
Hotjar is a new and easy way to truly understand your web and mobile site visitors. Find your hottest opportunities for growth today.
CRADLE
Business phone calling for the modern team. You have a lot of data on your customers. But how often do you and your team have the right data when you need it?
SEVENTH SENSE
Send marketing emails with precision whether you're sending it to one or one million people. Deliver every email at the optimal time and frequency for each person.
VidYard
Vidyard is an online video platform for business which allows you to increase leads, accelerate your pipeline and delight your customers
ATOMIC REACH
Turning Content Into Conversions. Whether you’re editing a blog post, drafting a marketing email, optimizing digital ads, creating a new landing page, or analyzing conversion rates
CALL RAIL
Online activity is tracked seamlessly by HubSpot–but what happens when a lead picks up the phone to call?

Synx Implementation Team

Charles McKay
Founder & CEO
Suzie Tawney
Senior Digital Strategist
Bethany Lewty
Senior Digital Consultant

An ecosystem of innovative solution partners working together to drive business results.

The power of collaboration is key in the future of business. By providing our customers with the top integrated platforms, we offer a turnkey solution for streamlining their marketing and sales efforts, providing increased visibility throughout their funnel and a higher return on investment.
HUBLE
Leveraging the mar-tech solutions HUBLE work with Synx on the delivery for paid media, content and design solutions.
SIDECLICK
When we need custom integrations and custom application development for our clients, Sideclick is our key business partner.
VISUAL Domain
Visual content is what fills screens with life, colour and excitement. We partner with VISUAL Domain to engage your audience with captivating live action, animated and interactive content.
SalesTribe
We have partnered with SalesTribe for when our clients need a full sales transformation that goes beyond technology. This partnership enables Sales Enablement and talent end to end solutions.
Some of our awesome clients
Evergen Eagle Software hubspot blix BVOIP Tribe
dual Hub_Australia op-central CAPI ARRB
First Response kustom timber Swan Build DC Living KALKA inspirations-paint